Young & Rubicam Company Description
If you've ever felt the need to "Be a Pepper," you can thank Young & Rubicam Brands (Y&R). As the advertising and media services unit of UK-based WPP Group, Y&R has developed memorable commercial spots for many clients, including the well-known tag line of Dr Pepper. Y&R operates primarily through its flagship creative ad agency, Y&R Advertising, but it also offers consulting and marketing services through Wunderman, public relations through Burson-Marsteller and Cohn & Wolfe, and digital expertise through a partnership with VML. Its Landor unit is a brand-building shop, while The Bravo Group is a multicultural advertising agency. Y&R, which has about 540 offices in 80 countries, was acquired by WPP in 2000.
View the Comprehensive Company Description for Young & Rubicam
The Company Description provides a historical perspective of Young & Rubicam's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Young & Rubicam's evolution in the marketplace.
