yesmail Company Description
This company hopes you'll say "yes" to receiving advertisements in your e-mail in-box. Yesmail provides e-mail direct marketing services to hundreds of client companies, including Hewlett-Packard, Hotwire, and OfficeMax. In addition to fulfillment, it provides production, scheduling, and performance measurement services, as well as full service campaign management. Yesmail also offers online tools to allow its clients to manage their own e-mail marketing campaigns using its permission-based list of e-mail recipients. The company operates as part of infoUSA Services Group (formerly The Donnelley Group), the direct marketing information division of information provider infoGROUP (formerly infoUSA).
View the Comprehensive Company Description for yesmail
The Company Description provides a historical perspective of yesmail's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of yesmail's evolution in the marketplace.
