Yellow Pages Group Company Description
If you look up Yellow Pages Income Fund, you'll find that it owns the Yellow Pages Group (YPG), Canada's largest publisher of more than 340 telephone directories. On the Internet, the company hosts about 20 Web sites that get approximately 9 million unique visitors a month, making it the top online directory site in Canada. YPG's revenues are mainly derived from the sale of telephone directory advertisements to small and medium-sized businesses; altogether some 420,000 advertisers have a presence in the Yellow Pages. In addition, the company's Trader Corporation subsidiary produces publications and Web sites covering four product verticals: automotive, real estate, general merchandise, and employment.
View the Comprehensive Company Description for Yellow Pages Group
The Company Description provides a historical perspective of Yellow Pages Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Yellow Pages Group's evolution in the marketplace.
