Yellow Book USA Company Description
Let your fingers do the walking through the Yellow Book, and you will probably end up with a massive hand cramp. Founded in 1930, Yellow Book USA is one of the nation's oldest and largest publishers of yellow pages directories, with nearly 1,000 directories in 48 states and the District of Columbia. The company also operates an online directory, yellowbook.com, that reaches users via computers and mobile phones. The acquisitive company's publications have a total circulation of more than 120 million and an advertiser base of more than 680,000. Yellow Book USA is owned by Yell Group.
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The Company Description provides a historical perspective of Yellow Book USA's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Yellow Book USA's evolution in the marketplace.
