WPP Group Company Description
Marketing and advertising services bind this group together. WPP Group is the world's second-largest media and communications services conglomerate (behind Omnicom Group), with operations in more than 100 countries. Its flagship advertising agency networks, including Grey Worldwide, JWT, Ogilvy & Mather, and Young & Rubicam, offer creative campaign development and brand management services. WPP's holdings also include public relations firms, media buying and planning agencies, and many specialized marketing and communications units. In addition, its Kantar Group division is one of the world's leading market research organizations. WPP was founded in 1958 under the name Wire and Plastic Products.
View the Comprehensive Company Description for WPP Group
The Company Description provides a historical perspective of WPP Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of WPP Group's evolution in the marketplace.
