WE: Women's Entertainment Company Description
WE are TV entertainment for women. WE: Women's Entertainment operates WE tv, a cable network that airs a variety of women-oriented programming to more than 57 million US homes. Its schedule includes such original shows as Bridezillas, High School Confidential, and Women Behind Bars, as well as syndicated reruns, movies, and specials. In addition to television, the network distributes content online through its Web site, and it runs the WE Empowers Women educational initiative. Launched in 1997 as Romance Classics, the channel was re-branded as WE in 2001. It is owned by cable TV giant Cablevision Systems through its Rainbow Media unit.
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The Company Description provides a historical perspective of WE: Women's Entertainment's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of WE: Women's Entertainment's evolution in the marketplace.
