Waffle House, Inc.

5986 Financial Dr.
Norcross, GA 30071 (Map)
Phone: 770-729-5700
Fax: 770-729-5999
http://www.wafflehouse.com

Overview

Don't look for pancakes at the Waffle House, because it doesn't serve 'em. The #2 family-style restaurant chain (behind Denny's) has more than 1,500 diners known for eggs, grits, waffles, and their famous "scattered, smothered, and covered" hash browns. In addition to day starters, the menu features T-bone steaks, cheeseburgers, and other sandwiches. Waffle House units are typically free standing, designed to resemble 1950s-style diners, and open 24 hours a day. They can be found in more than two dozen states, mostly in the South. The company operates more than 700 units and franchises the rest. Joe Rogers Sr., father of CEO Joe Rogers Jr., started the family-owned business with partner Tom Forkner in 1955.

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Key Numbers from Hoover's UK

Key financials for Waffle House, Inc.

Company Type Private
Fiscal Year-End May
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Key People from Hoover's UK

Key people and executives for Waffle House, Inc.

Chairman and CEO Joe W. Rogers Jr.
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President and COO Bert Thornton
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Media Contact Kelly Thrasher
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