Volcom Company Description
Volcom says it's "youth against establishment" and this establishment comes down firmly on the side of youth -- skateboarding, surfing, and snowboarding youth in Mongoose hoodies and Friggin Chinos. Volcom designs and makes apparel and accessories for board sports and offers its wares through stores in Southern California and youth-focused retailers like Zumiez and Pac Sun across the US, Canada, and Puerto Rico. The company sells to distributors in Asia Pacific and Latin America while licensing its brand in other parts of the world. Sponsorship of various concerts, riders, and sports events, along with film and music divisions, keep Volcom's logo front and center with anti-establishment youth.
View the Comprehensive Company Description for Volcom
The Company Description provides a historical perspective of Volcom's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Volcom's evolution in the marketplace.
