Vitacost Company Description
Vitacost.com hopes to capitalize on convenience, low cost, and people's unending desire for better health. The online retailer offers about 7,000 products, including dietary supplements, health foods, and body care items at discounted prices. Along with selling branded products from other manufacturers, the company offers its own Nutraceutical Sciences Institute (NSI) brand of nutritional products. Customers can also shop by phone or mail order, but online orders account for the majority of Vitacost.com's sales. The company operates a call center and two distribution facilities in the US. The company started out as a catalog retailer in 1994 and launched its Web site in 1999.
View the Comprehensive Company Description for Vitacost
The Company Description provides a historical perspective of Vitacost's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Vitacost's evolution in the marketplace.
