Virgin Mobile USA Company Description
Virgin Mobile USA provides voice and data wireless communications services to about 5 million subscribers across the US under on the Virgin banner and over Sprint Nextel's network. Targeting the youth market with value-oriented pricing, flexible calling plans, and stylish phones, the company offers mobile products and services intended to appeal to consumers under age 35. Virgin Mobile USA offers pre-paid and pay-as-you-go service plans sold through about 140,000 third-party retail stores, including Best Buy, Target, and Wal-Mart. Without a network to call its own, the company concentrates on sales and marketing. Virgin Mobile USA agreed in 2009 to be acquired by Sprint Nextel for $483 million.
View the Comprehensive Company Description for Virgin Mobile USA
The Company Description provides a historical perspective of Virgin Mobile USA's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Virgin Mobile USA's evolution in the marketplace.
