Vertrue Incorporated
Overview
Vertrue is all set to test your customers' loyalty. The Internet direct marketing company markets membership programs offering discounts on financial services, health and dental care, travel, and other consumer products and services. It partners with credit card issuers, banks, direct-response TV advertisers, and retailers to market its membership programs, and its membership and loyalty programs are managed by its indirect subsidiary Adaptive Marketing. In addition, its Neverblue unit is an online marketing company focusing on lead generation and client acquisition services that caters to the Canadian market.Vertrue is owned by an investment group that includes the company's management team.
Sample OverviewKey Numbers from Hoover's UK
Key financials for Vertrue Incorporated
| Company Type | Private |
|---|---|
| Fiscal Year-End | June |
Key People from Hoover's UK
Key people and executives for Vertrue Incorporated
| President and CEO | Gary A. Johnson (Subscribers see complete biographies -- view sample)
|
|---|---|
| SVP and CFO | Lorraine DiSanto |
| SVP and Chief Marketing Officer | Jay Sung |
Top Competitors from Hoover's UK
Top competitors of Vertrue Incorporated
There are 7 competitors for Vertrue; see more.
