Van Houtte - Competitors

Van Houtte Competition

Now Viewing Van Houtte's competition in: Coffee and Tea Manufacture (primary)

Recent Developments

Iced Tea Beverage Introduced - Revolution Tea is test-marketing a new iced tea beverage that combines white tea with fruit juices and vitamins. Since canned tea drinkers are characterized as very picky, the new tea blend is being test-marketed in the Phoenix area, due to its large number of residents from other areas of the country. Revolution Tea has experimented with different blends of tea and juices since its founding in 1998.

Coffee Popular with Kids - There is a fast-growing culture of coffee-drinking youths, thanks to the increased popularity of coffee dessert drinks served at coffee shops. Coffee shops are to current teenagers what soda shops were in the 50s. The National Coffee Association says that young people are the fastest-growing coffee-drinking niche, growing 37 percent in 2007 over 2006. Youth are an important segment as they have the potential of being life-long customers.

Imports Continue Climb - Imports of coffee and tea products continue to compete with US coffee and tea manufacturers. Total coffee and tea imports rose 6.3 percent in the first two months of 2008, after rising 21.8 percent in 2007 over 2006. The US imported the largest amount of coffee and tea products from Canada and Germany.

Competitive Landscape

Consumer taste and population growth drive demand in the consumer sector, while economic growth of businesses, like restaurants and hotels, drives demand in the commercial sector. The profitability of individual companies depends on effectively managing raw ingredient costs, efficient operations, and effective marketing. Large companies have scale advantages in purchasing, distribution, manufacturing, and marketing. Small companies can compete effectively by offering specialized products or serving a local market. The industry is capital-intensive: average annual revenue per worker is about $500,000.

Full Industry Overview For Coffee and Tea Manufacture

Coffee and Tea Manufacture Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US coffee and tea manufacturing is forecast to grow at an annual compounded rate of 4.1 percent between 2007 and 2012.

Coffee and Tea Manufacturing Growth Even

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.