ValueClick Company Description
If you think that banner ad is worth a look, ValueClick will put a price on it. The company brings Web publishers together with advertisers providing the technology necessary for each side to manage online advertising. ValueClick's media services segment offers e-mail marketing, search marketing, and ad placement services throughout a network of more than 14,000 Web sites in the US. The company's affiliate marketing tools track and analyze online marketing programs through its Commission Junction subsidiary, while its Mediaplex unit provides online ad serving and management tools. Pricerunner and Shopping.net allow consumers to compare and research products online.
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The Company Description provides a historical perspective of ValueClick's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of ValueClick's evolution in the marketplace.
