UniWorld Group Company Description
UniWorld Group is doing its part for world unity -- bringing together consumers and the products they think they want. The largest African-American-owned ad firm in the US, UniWorld is a full-service agency that has helped such clients as AT&T, Burger King, Ford Motor Company, and The Home Depot reach minority consumers. The agency targets the "urban" market which it equates with America's trendsetters of the global pop culture. Services include advertising, promotions, event marketing, public relations, and direct marketing. Chairman and CEO Byron Lewis founded UniWorld in 1969. It is a subsidiary of advertising conglomerate WPP Group.
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The Company Description provides a historical perspective of UniWorld Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of UniWorld Group's evolution in the marketplace.
