Unilever N.V.Rotterdam, The Netherlands (NYSE: UN)

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Unilever NV Competition

Now Viewing Unilever NV's competition in: Personal Care Products Manufacturing (primary)

Recent Developments

Moisturizer Study Questioned - A recent study by Rutgers and published in The Journal of Investigative Dermatology suggests that some skin moisturizers may increase cancer risk. The study exposed hairless mice to UVB radiation, then applied moisturizer to the animals. The study concluded that mice treated with moisturizer were more likely to develop tumors than mice treated with a placebo. German personal care product firm Beiersdorf AG dismissed the study as "clinically not relevant."

Producer, Consumer Prices Remain Stable - US producer and consumer prices for personal care items remain fairly stable despite some higher raw material costs. Producer prices for cosmetics and other toilet preparations declined 0.1 percent in July 2008 compared to July 2007, as consumer prices for cosmetics, perfume, bath, and nail preparations also declined 0.1 percent. Produce prices for hair preparations rose 2.2 percent; consumer prices for hair, dental, and shaving increased 0.7 percent. Stable producer and consumer prices for personal care items may suggest a reluctance to raise prices amid intense competition.

Trade Show to Highlight Natural, Organic Products - The annual HBA (health and beauty aids) Global Expo will feature several forums and sessions to help personal care product manufacturers learn more about developing natural and organic products, which have become increasingly popular among consumers. Programs offered at the expo will include insight into consumer trends in natural products, entering the certified organic market space, sustainable ingredients and packaging, and international opportunities.

Competitive Landscape

Demand is driven by population growth and consumer preferences. The profitability of individual companies depends on product innovation, effective sales and marketing, and efficient operations. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The industry is capital-intensive: average annual revenue per worker is over $600,000.

Personal Care Products Manufacturing Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US toiletries manufacturing is forecast to increase at an annual compounded rate of 2.8 percent between 2008 and 2013.

Toiletries Production Growth Uneven

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating

The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

  • Demand: Depends on consumer income
  • Need technical chemical expertise
  • Risk: Slow economy limits spending on non-essentials

Industries Where Unilever NV Competes

  • Consumer Products Manufacturers
    • Personal Care Products (primary)
    • Cleaning Products
  • Beverages
  • Food
    • Canned & Frozen Foods