Under Armour Company Description
Under Armour is proving its mettle as an apparel warrior. Since its foray into the sporting goods market, the maker of performance athletic undies and apparel has risen to the top of the industry pack, boasting a big portion of the compression garment market. It is gaining a foothold in footwear, too. Under Armour is the official supplier of MLB and the NHL. Specializing in sport-specific garments, the company dresses its consumers from head (COLDGEAR) to toe (Team Sock). Most products are made from its moisture-wicking and heat-dispersing fabrics, able to keep athletes dry during workouts. Under Armour sells its products via the Internet, catalogs, and 15,000 sporting goods stores worldwide.
View the Comprehensive Company Description for Under Armour
The Company Description provides a historical perspective of Under Armour's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Under Armour's evolution in the marketplace.
