Ty Company Description
Take some fabric, shape it like an animal, fill it with plastic pellets, and you, too, could own luxury hotels. That's the lesson taught by Ty Warner, sole owner of Ty Inc., the firm behind Beanie Babies and their worldwide cult following -- popular with kids and adults alike. Since 1993 Ty has produced more than 365 different Beanie Babies with colorful names such as McLucky the bear (current) and Cheeks the baboon (retired). Other products include Beanie Buddies (bigger versions of traditional Beanies), Ty Classics (stuffed animals), Ty Girlz (cloth dolls), and Bow Wow Beanies (pet toys). Beanie bucks enabled Warner to buy a half dozen luxury hotels (mostly in New York and California).
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The Company Description provides a historical perspective of Ty's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Ty's evolution in the marketplace.
