Industry Overview:
TV Cable, Pay & Broadcast Networks
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Call Preparation Questions
How important is advertising to the company's total revenue?
Broadcast TV stations depend heavily on advertisers for revenue, because delivery is usually free to users, and cable stations need ads to supplement subscription fees.
What media are the company's biggest competitors for audiences?
TV broadcasting competes for audiences with many forms of media transmission, in addition to radio and movies, the traditional competitors.
