True Value Company Description
To survive against home improvement giants such as The Home Depot and Lowe's, True Value (formerly TruServ) is relying on the true value of service. Formed by the merger of Cotter & Company (which was the supplier to the True Value chain) and ServiStar Coast to Coast, the retailer-owned hardware cooperative serves some 5,400 retail outlets (down from nearly 7,200 in 2001), including its flagship True Value hardware stores. The co-op sells home improvement and garden supplies, as well as appliances, housewares, sporting goods, and toys. Members use the Taylor Rental, Grand Rental Station, Home & Garden Showplace, Induserve Supply, and other banners. True Value also manufactures its own brand of paints.
View the Comprehensive Company Description for True Value
The Company Description provides a historical perspective of True Value's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of True Value's evolution in the marketplace.
