Transcom WorldWide Competition
Now Viewing Transcom WorldWide's competition in: Direct Marketing Services (primary)
Recent Developments
Lenders Cut Direct Mail Use - Mortgage and home equity lenders, historically heavy users of direct mail, reduced direct mail 50 percent in the first half of 2008 compared to a year ago, according to market research firm Mintel Comperemedia. Lenders sent about 750 million secured loan mail pieces, down from 1.5 billion. Many lending companies appear to be waiting for the economic winds to change before they send out new offers.
DMA Study Spells Out Merits of Text Messaging - Text messaging is the most often cited mobile marketing method, accounting for 70 percent of consumer mobile marketing responses, according to a survey by the Direct Marketing Association (DMA). About one-quarter of the 800 mobile phone owners surveyed have responded to one or more mobile offers. The survey also finds that respondents most likely to answer mobile marketing appeals tend to be tech-savvy, single, frequent buyers of entertainment, music, and video products, and earn an annual salary of more than $60,000.
B2B Marketers Upping Internet Marketing Spending - US business-to-business (B2B) marketers plan to increase spending on Internet marketing through July 2009, according to a study commissioned by the American Marketing Association. B2B services marketers surveyed say that they'll increase Internet marketing spending nearly 18 percent in the coming year; B2B product marketers plan to increase Internet marketing about 13 percent. The ability to measure and quickly assess a campaign's effectiveness, something online marketing offers, is critical in this era of heightened accountability, according to market research firm eMarketer.
Competitive Landscape
Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and marketing ability. Large companies have advantages in economies of scale in database analytics, marketing, and automated operations, which allow them to compete more aggressively on price. Small companies can compete effectively by specializing in a particular industry, geographic market, or service type. The direct marketing services industry is labor-intensive: average annual revenue per employee is less than $150,000.
Direct Marketing Services Industry Forecast
from Hoover's/D&B subsidiary First Research
The output of US advertising and related services, like direct marketing services, is forecast to grow at an annual compounded rate of 4.5 percent between 2008 and 2013.
Advertising and Related Services Growth Even
First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.
First Research Opportunity Rating
The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.
- Demand: Depends on business activity
- Need efficient use of low-cost labor
- Risk: Slow economy cuts business needs
Industries Where Transcom WorldWide Competes
- Business Services
- Advertising & Marketing
- Direct Marketing Services (primary)
- Market Research Services
- Consulting
- Legal Services
- Advertising & Marketing
