TNS North America Company Description
TNS North America (formerly NFO WorldGroup) is certainly in the loop when it comes to consumer behavior. A division of custom market research provider TNS, the company is one of the leading providers of panel-based market research in the US. It collects data on consumer behavior, brand performance, and campaign effectiveness by mail, telephone and online surveys of hundreds of thousands of households. It also collects data online from more than 1 million other homes. In addition to its core consumer research business, TNS NA conducts research for the information technology sector as well as the automotive business. The company's parent -- TNS, formerly Taylor Nelson Sofres -- was acquired by WPP in late 2008.
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The Company Description provides a historical perspective of TNS North America's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of TNS North America's evolution in the marketplace.
