The Dial Corporation
Overview
Don't look for dirt on The Dial Corporation -- it works hard to keep squeaky clean and as fresh as a daisy. It makes one of the top-selling soaps in the US and has leading brands in each of its two core product segments -- laundry and home care (Purex, Zout, 20 Mule Team, Combat, Soft Scrub, and Renuzit) and beauty and personal care (Dial for soaps, bodywashes, hand sanitizers; Tone, Coast, Dry Idea, Soft & Dri, and Right Guard). Dial became a subsidiary of Henkel KGaA in 2004. Soon thereafter Brad Casper replaced president and CEO Herb Baum, who retired in April 2005. Dial bought Gillette's Right Guard, Soft & Dri, and Dry Idea brands from Procter & Gamble (P&G) in 2006.
Sample Overview & HistoryKey Numbers from Hoover's UK
Key financials for The Dial Corporation
| Company Type | Subsidiary of Henkel |
|---|---|
| Fiscal Year-End | December |
Key People from Hoover's UK
Key people and executives for The Dial Corporation
| President and CEO | Bradley A. (Brad) Casper (Subscribers see complete biographies -- view sample)
Connect to this executive |
|---|---|
| SVP and Controller | Ian Parrish Connect to this executive |
| Communications Director | Natalie Violi Connect to this executive |
Top Competitors from Hoover's UK
Top competitors of The Dial Corporation
There are 18 competitors for The Dial Corporation; see more.
