The Dial Corporation
Overview
Don't look for dirt on The Dial Corporation. The company has built a business keeping itself and its customers squeaky clean and smelling as fresh as a daisy. The manufacturer boasts one of the top-selling soaps in the US and counts several leading brands in each of its two core product segments: laundry and home care (with product names Purex, Zout, 20 Mule Team, Combat, Soft Scrub, and Renuzit) and beauty and personal care (with its Dial soaps, bodywashes, and hand sanitizers; Tone, Coast, Dry Idea, Soft & Dri, and Right Guard). Dial, a subsidiary of Henkel KGaA since 2004, is known for its "Aren't You Glad You Use Dial?" slogan, which was first used in 1953.
Sample Overview & HistoryKey Numbers from Hoover's UK
Key financials for The Dial Corporation
| Company Type | Subsidiary of Henkel |
|---|---|
| Fiscal Year-End | December |
Key People from Hoover's UK
Key people and executives for The Dial Corporation
| President and CEO, Henkel Consumer Goods | Bradley A. (Brad) Casper (Subscribers see complete biographies -- view sample)
|
|---|---|
| SVP and Controller | Ian Parrish |
| Communications Director | Natalie Violi |
Top Competitors from Hoover's UK
Top competitors of The Dial Corporation
There are 16 competitors for The Dial Corporation; see more.
