TF1 Competition
Now Viewing TF1's competition in: TV Cable, Pay & Broadcast Networks (primary)
Recent Developments
FCC Authority to Set Cable Franchising Rules Upheld - A federal appeals court has upheld the FCC's authority to set rules meant to make it easier for new cable TV competitors to gain local franchises. Many local governments that negotiate franchise fees with cable companies filed legal challenges to the rules, arguing that the FCC had overstepped its authority. Cable rates have doubled since 1998, according to the FCC chair; the FCC rules will increase competition to help control soaring cable prices.
More Publicity Needed for Digital TV Transition - Consumer advocates want Congress to spend more than the $5 million it has allocated to publicize the change from broadcast analog to broadcast digital TV. Last-minute demand for digital converter boxes could leave millions, many of them elderly, low-income, or disabled, without service, according to the Leadership Conference on Civil Rights.
Ad Spending Forecast Lowered - A leading forecaster of ad spending reduced his prediction for US ad spending growth in 2008 for the fourth time. Robert Coen of Interpublic Group says that ad spending, the primary revenue source for TV, cable, pay, and broadcast networks, will rise 2 percent in 2008 compared to 2007. Coen initially predicted that ad spending would rise 5 percent year-over-year in 2008, but increasing weakness in the US economy led to subsequent downward revisions.
Competitive Landscape
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geography. Small companies can compete effectively with special programming that attracts a targeted audience. Average annual industry revenue per employee is $350,000: broadcast TV averages $257,000 per worker and cable TV about $651,000.
Full Industry Overview For TV Cable, Pay & Broadcast Networks
TV Cable, Pay & Broadcast Networks Industry Forecast
from Hoover's/D&B subsidiary First Research
The output of US TV and radio broadcasting is forecast to increase at an annual compounded rate of 4.9 percent between 2008 and 2013.
TV and Radio Broadcasting Growth Steadies
First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.
First Research Opportunity Rating
The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.
- Demand: Tied to consumer income
- Need strong technical expertise
- Risk: Slow economy limits spending on non-essentials
Industries Where TF1 Competes
- Media
- Television
- Television Cable, Pay & Broadcast Networks (primary)
- Television Production & Distribution
- Internet Content Providers
- Television
