Taylor Nelson Company Description
Taylor Nelson Sofres (TNS) wants to know what you watch on the telly, what you eat for breakfast, and even what qualities you value in a friend. The company is the world's #2 market research provider, behind Nielsen. TNS, which serves customers in some 80 countries, offers market data on such industries as the automotive business, consumer products and retail sales, the financial services industry, health care, and information technology. TNS also measures television audience ratings in 25 countries in addition to other media measurement services, and it provides a variety of polling and survey data. In October 2008, TNS capitulated to being acquired by conglomerate WPP, after months of declining its advances.
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The Company Description provides a historical perspective of Taylor Nelson's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Taylor Nelson's evolution in the marketplace.
