Sweetface Fashion Company Description
She's still 'Jenny from the block,' but this sweet face is sporting her own fashion line these days. Sweetface Fashion is the holding company that produces the lines of ready-to-wear women's clothing, jewelry, footwear, intimates, and fragrances peddled with J-Lo's name on them. Sold through department stores and on the Internet, J-Lo's products are rapidly gaining popularity among the teen set that also follows the other roles Jennifer Lopez chooses for herself. The firm opened its first storefront, called JLo by Jennifer Lopez, in Moscow in 2004 and is expanding its retail operations. Sweetface Fashion is equally owned by Jennifer Lopez and by Andy Hilfiger (Tommy's brother).
View the Comprehensive Company Description for Sweetface Fashion
The Company Description provides a historical perspective of Sweetface Fashion's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Sweetface Fashion's evolution in the marketplace.
