Swatch Company Description
Swatch is worth watching. The Swatch Group (formerly Société Suisse de Microélectronique & d'Horlogerie) is the world's second-largest watchmaker (after Citizen Watch). Its 18 watch brands range from low-priced, collectible Swatch and Flik Flak to premium-priced Blancpain, Brequet, and Omega brands. Swatch watches are sold at some 15,000 retailers worldwide, plus at more than 500 Swatch stores, about 1,000 shop-in-shops, and some 140 kiosks. The company supplies nearly all the components for its own watches and is a supplier to other watchmakers. Its Dress Your Body subsidiary designs and makes jewelry for the Swatch Group brands. Chairman Nicolas Hayek's family controls about 38% of The Swatch Group.
View the Comprehensive Company Description for Swatch
The Company Description provides a historical perspective of Swatch's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Swatch's evolution in the marketplace.
