Svenska Cellulosa Company Description
Svenska Cellulosa is one of the world's largest paper and forestry enterprises. Its products include toilet paper (including the Velvet brand), baby and adult diapers, and hygiene products. Its packaging division produces corrugated board and containerboard, and its forest group churns out paper (including newsprint), pulp, and timber. In Europe it is one of the top makers of facial tissue and toilet paper, personal care products, and corrugated board, and it is a global leader in incontinence products. The group also owns more than 6 million acres of timberland in Sweden. Swedish investment company Industrivarden controls nearly 29% of Svenska Cellulosa.
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The Company Description provides a historical perspective of Svenska Cellulosa's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Svenska Cellulosa's evolution in the marketplace.
