Specialized Marketing Services Company Description
Specialized Marketing Services provides integrated direct response marketing services including customized needs analysis, program development, and marketing strategies. The firm maintains an in-house print production staff and lettershop, as well as database management and order processing departments to round out its full service direct marketing offerings. CEO Gloria Robbins left a position as director of sales and marketing with The Walt Disney Company in 1988 and founded Specialized Marketing Services.
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The Company Description provides a historical perspective of Specialized Marketing Services's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Specialized Marketing Services's evolution in the marketplace.
