Southwest Airlines Company Description
Southwest Airlines will fly any plane, as long as it's a Boeing 737, and let passengers sit anywhere they like, as long as they get there first. Sticking with what has worked, Southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the US to serve about 65 cities in more than 30 states. Now among the leading US airlines, Southwest nevertheless stands as an inspiration for scrappy low-fare upstarts the world over. The carrier has enjoyed 35 straight profitable years amid the airline industry's ups and downs.
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The Company Description provides a historical perspective of Southwest Airlines's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Southwest Airlines's evolution in the marketplace.