Silverpop Company Description
Silverpop Systems specializes planning, executing, and managing permission-based e-mail marketing campaigns. The company blends strategic services that include policy development, campaign strategy creation, and list development services with software, analytics, and creative services to produce efficient targeted e-mail campaigns. Clients have included AMR Research, Overstock.com, and Plantronics. The company increased its international presence when it acquired UK-based interactive ad agency Digital Oxygen in 2005.
View the Comprehensive Company Description for Silverpop
The Company Description provides a historical perspective of Silverpop's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Silverpop's evolution in the marketplace.
