Sierra Trading Post Company Description
Sierra Trading Post is counting on you trading in your hard-earned cash for a pair of waterproof hiking boots or a brand new wetsuit. The company sells discounted men's and women's brand-name apparel, outdoor gear, footwear, and home decor through four retail locations in Idaho, Nevada, and Wyoming; about 10 catalog titles; and its Web site. It buys overstock and closeout items from about 1,000 manufacturers, including Columbia, The North Face, Timberland, ECCO, Dr. Martens, and Birkenstock, and sells them to consumers at 35%-70% off of the original retail price. Sierra Trading Post's print catalogs have an annual circulation of about 60 million. The company was founded in 1986 by Keith Richardson.
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The Company Description provides a historical perspective of Sierra Trading Post's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Sierra Trading Post's evolution in the marketplace.
