Shiseido Company Description
Since your face is a veritable canvas, Shiseido wants to be the paint. As the largest cosmetics manufacturer in Japan, Shiseido makes and markets makeup and skin care products for men and women. It also manufactures toiletries, sun care products, fragrances, professional salon hair care products, and pharmaceuticals. Its upscale products are sold under the namesake Shiseido, Elixir Superieur, Maquillage, and Clé de Peau Beauté brands. Shiseido's mid- and mass-market brand names include Integrate, Uno, and Aqua, among others. Other interests include specialty fragrance, and hair and skin care salons. In addition, it owns a French cuisine restaurant in Tokyo called L'osier, and The Shiseido Parlour western-style restaurant chain.
View the Comprehensive Company Description for Shiseido
The Company Description provides a historical perspective of Shiseido's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Shiseido's evolution in the marketplace.
