Saturn Company Description
With a far-out approach to customer service, Saturn hopes to run rings around the competition. Originally conceived by General Motors engineers in 1982, Saturn began operations in 1985 with a fresh vision of a people-focused car company. Saturn aimed to simplify the car buying experience with no-hassle, no-haggle pricing while also simplifying the relationship between carmaker and autoworker. A subsidiary of General Motors, Saturn makes a range of compact and midsize cars, including the Vue and Outlook compact SUVs, Astra sedan, and Sky roadster.
View the Comprehensive Company Description for Saturn
The Company Description provides a historical perspective of Saturn's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Saturn's evolution in the marketplace.
