Saturn Company Description
After 25 years the "different kind of car company" is leaving planet Earth. Originally conceived by General Motors engineers in 1982, Saturn began operations in 1985 with a fresh vision of a people-focused car company. Saturn aimed to simplify the car-buying experience with no-hassle, no-haggle pricing while also simplifying the relationship between carmaker and auto worker. A subsidiary of GM, Saturn makes a range of compact and midsize cars, including the Vue and Outlook compact SUVs, Astra sedan, and Sky roadster. Penske Automotive Group (PAG) agreed to acquire Saturn in 2009, but at the eleventh hour when the agreement broke down, GM announced it would discontinue the Saturn brand.
View the Comprehensive Company Description for Saturn
The Company Description provides a historical perspective of Saturn's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Saturn's evolution in the marketplace.
