Sara Lee Company Description
Sara Lee chose cheesecake over clothing. Jettisoning the apparel business, Sara Lee now peddles mostly food and drink, along with some household goods, although it's selling off that business too. Its North American Retail unit is a major packaged meat maker (Ball Park, Jimmy Dean), and a leading manufacturer of frozen bakery products, including Ms. Lee's famous raid-the-refrigerator-at-midnight frozen cheesecakes. The fresh bakery segment supplies North America with prepackaged bread and other baked goods. Sara Lee International oversees coffee, tea, and bakery in Europe, Australia, and Brazil. The North American Foodservice unit supplies coffee, meat, and bakery to foodservice operators across the continent.
View the Comprehensive Company Description for Sara Lee
The Company Description provides a historical perspective of Sara Lee's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Sara Lee's evolution in the marketplace.
