SAP Company Description
SAP's plans to dominate the software world are very enterprising. The company is the leading provider of enterprise resource planning (ERP) software used to integrate back-office functions such as distribution, accounting, human resources, and manufacturing. More than 45,000 companies in over 120 countries use its software. SAP has leveraged its prominent position in the ERP market to expand into related fields, including business intelligence and customer relationship management (CRM). The company has also increasingly targeted small and midsized customers as an area for future growth. In early 2008 the company acquired business intelligence software provider Business Objects for about $6.8 billion.
View the Comprehensive Company Description for SAP
The Company Description provides a historical perspective of SAP's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of SAP's evolution in the marketplace.
