Sanrio Company, Ltd.

6-1, Osaki 1-chome, Shinagawa-ku
Tokyo, 141-8603, Japan
Phone: +81-3-3779-8111
Fax: +81-3-3779-8054
Primary US Office:
Subscribers Only
http://www.sanrio.co.jp

Overview

A cute cat called Hello Kitty and a bad-boy penguin tagged Badtz-Maru anchor the lineup of the mega-merchandised world of Sanrio. Its primary business is making and marketing what the firm calls social communication gifts. The company also operates restaurants and two theme parks in Japan, produces movies, and publishes books and magazines -- all based on its multitude of cute characters. Sanrio licenses or sells thousands of items -- including Hello Kitty stationery, school and desk accessories, clothing, cosmetics, and room décor -- that turn up for sale around the world. Over 4,000 stores sell the products in the Americas alone, including some 200 Sanrio boutiques. CEO Shintaro Tsuji founded Sanrio in 1960.

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Key Numbers from Hoover's UK

Key financials for Sanrio Company, Ltd.

Company Type Public (Tokyo: 81360)
Fiscal Year-End March
Sales (mil.) £463.8
Employees 1,368
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Key People from Hoover's UK

Key people and executives for Sanrio Company, Ltd.

Chairman, President, and CEO Shintaro Tsuji
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Managing Director and CFO Tetsuo Uohashi
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VP Marketing, Sanrio Inc. Andrea Sobel
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Top Competitors from Hoover's UK

Top competitors of Sanrio Company, Ltd.

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