A good marketing list is the crucial component of any successful customer acquisition campaign. With Hoover's Lead Builder, it's easy to select from the Dun & Bradstreet/Hoover's database of over 85 million companies to closely match any niche. Lead Builder is designed to be flexible: in three simple steps, you can purchase the number of direct contacts - email or phone - that best matches your budget to maximize ROI.
Accurate targeting plays a large role in the success of any campaign. Lead Builder is a powerful tool that provides the capability to create a list of prospects that look similar to companies that are known to be good prospects. After choosing the type of campaign (email, telemarketing, direct mail), select from over 50 different criteria to:
Marketers usually have a good sense for the type of company that they should be selling to. The unique value of Lead Builder is that it offers a free sample of the company names it contains so you can verify whether a list fits your target. This list offers the option of performing additional research to verify that the names included indeed match your target market. Users of Hoover's Essentials Business Information Basic Subscription can look up extensive company profiles online through their subscription.
After your purchase is complete: