How to Build a Marketing List in 3 Steps

Creating a Custom List with Lead Builder Is As Easy as 1-2-3

A good marketing list is the crucial component of any successful customer acquisition campaign. With Hoover's Lead Builder, it's easy to select from the D&B/Hoover's database of over 85 million companies to closely match any niche. Lead Builder is designed to be flexible: in three simple steps, you can purchase the number of direct contacts - email or phone - that best matches your budget to maximize ROI.

Step 1: Build

Accurate targeting plays a large role in the success of any campaign. Lead Builder is a powerful tool that provides the capability to create a list of prospects that look similar to companies that are known to be good prospects. After choosing the type of campaign (email, telemarketing, direct mail), select from over 50 different criteria to:

• Target separate geographic areas in succession by creating lists with multiple geo-criteria (zip code, city, state, etc)
• Target prospects by industry to specialize the offer and message for higher conversion rates
• Target companies of a certain size to ensure that your message addresses the right pain points
• And many more options



Step 2: Verify

Marketers usually have a good sense for the type of company that they should be selling to. The unique value of Lead Builder is that it offers a free sample of the company names it contains so you can verify whether a list fits your target. This list offers the option of performing additional research to verify that the names included indeed match your target market. Users of Hoover's Essentials Business Information Basic Subscription can look up extensive company profiles online through their subscription.



Step 3: Buy and Download

After your purchase is complete:
• You will receive an email confirming your purchase, including a code that will allow you to download the list you have customized
• Lists can be accessed anytime, from any place
• To prepare for a campaign in advance, just save a list configuration in your account, and complete the purchase anytime the campaign is ready
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