Ronco Company Description
Operators are standing by, so have your credit card ready. Ronco's former head huckster (and inventor) Ron Popeil is, by his 1995 autobiographical account, The Salesman of the Century. Ronco uses TV infomercials (and the Internet) to sell food dehydrators, rotisseries, cutlery, flavor injectors, inside-the-shell egg scramblers, pasta makers, and GLH (great looking hair), a hair-in-a-can remedy for baldness. The company went public in mid-2005 through a $50-million reverse merger with Fi-Tek. Popeil divested his interest that year. Ronco filed for Chapter 11 bankruptcy protection in mid-2007. By August it emerged from bankruptcy headed by industry veteran Larry Nusbaum and Marlin Equity Partners.
View the Comprehensive Company Description for Ronco
The Company Description provides a historical perspective of Ronco's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Ronco's evolution in the marketplace.
