Rolls-Royce Motor Cars Company Description
The Spirit of Ecstasy is neither a ghost nor a phantom; it is the iconic mascot of Rolls-Royce Motor Cars. The company is known for its luxurious design, engineering, and price, and especially for its iconic female grill ornament -- the Spirit of Ecstasy. Its model line-up leads with the Phantom, the Phantom Coupé, Phantom Extended Wheelbase, the 101EX, and Phantom Drophead. The new Rolls-Royce Ghost will begin production in late 2009. The company makes about 1,000 hand-crafted cars a year at an ecstatic cost of ₤300,000, give or take a shilling or two. In 2003 BMW bought control of the name and the manufacturing of Rolls-Royce cars from Volkswagen AG. The company has been in operation since 1911.
View the Comprehensive Company Description for Rolls-Royce Motor Cars
The Company Description provides a historical perspective of Rolls-Royce Motor Cars's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Rolls-Royce Motor Cars's evolution in the marketplace.
