Roc Apparel Company Description
Roc Apparel Group spins some savvy sportswear. The apparel firm was founded by hip-hop artists and operates as Rocawear. It makes and licenses men's, women's, and children's apparel and accessories. Products are sold online and in Macy's, as well as other US retailers and specialty chains. Rocawear, which caters to hip-hop and urban crowds, is steered by music mogul, Def Jam executive, and creative director Shawn "Jay-Z" Carter. It has diversified and added bling to its portfolio when it teamed with Tiffany. Rocawear developed a line of luxury watches, jewelry, and accessories named Tiret, which are sold at showstopping prices. Brand firm Iconix bought the company in 2007.
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The Company Description provides a historical perspective of Roc Apparel's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Roc Apparel's evolution in the marketplace.
