RHI Entertainment - Competitors

RHI Entertainment Competition

Now Viewing RHI Entertainment's competition in: TV Program Production and Distribution

Recent Developments

Network Wants to Measure All Media Use - Ad revenue is important to the TV program production and distribution industry, and the more information networks can provide about who is watching and how they watch, the more advertisers are interested. A problem for the industry, however, is how to measure audiences' use of other media, such as the Internet. To try to answer that, NBC, which is broadcasting the 2008 Olympics, is working with several audience measurement and research agencies to determine how people use technology such as the Internet and mobile phones to get Olympics coverage.

New Opportunities for Product Placement - In addition to traditional advertising, product placement is a major source of revenue for the TV industry. Current market conditions, including a weak US economy and increased use of the Internet and other forms of new media, have led the industry to seek out new product placement markets, such as local news programs. However, product placement in news programming is controversial: some say that advertising in news programs may influence the content of the news.

Major Networks Show Viewer Increase in Summer 2008 - The sports playoff programming that started off 2008 helped the major networks, and the first half of the summer viewing season is following suit. NBC, ABC, CBS, and Fox together boosted ratings 5 percent compared to the same period in 2007, which includes the seven weeks from the end of May through mid-July. Industry experts attribute the ratings increase to the networks' production of more original programs for summer 2008 than for summer 2007.

Competitive Landscape

Consumer leisure activity and the general economy drive demand. The profitability of individual companies depends on the marketability of products, mainly their potential to attract advertising revenue for TV networks. Large companies have advantages in financing, distribution, on-staff creative and technical talent, and multiple-year contracts with key performers and directors of popular programs. Small companies can compete successfully by focusing on special topics, niche audiences, or non-mainstream TV channels. Production work is labor-intensive: average annual industry revenue is about $200,000 per employee, although a typical small company earns about $70,000 per worker.

Full Industry Overview For TV Program Production and Distribution

TV Program Production and Distribution Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US TV and radio broadcasting is forecast to increase at an annual compounded rate of 4.2 percent between 2007 and 2012.

TV and Radio Broadcasting Growth Steadies

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.