Reynolds American Company Description
Together, no one can stop us. No doubt that is what R.J. Reynolds Tobacco Holdings and Brown & Williamson were thinking when the two merged to create Reynolds American Inc. (RAI). R.J. Reynolds has been smoking for more than 120 years, but increasing competition and the need to cut costs convinced the #2 US tobacco company to merge with #3 Brown & Williamson. However, RAI still trails the Altria Group (owner of Philip Morris), which steers about half of the US tobacco market. Still, RAI's RJR Tobacco unit boasts five of the 10 best-selling brands of cigarettes in the US: Camel, Kool, Pall Mall, Doral, and Winston. Brown & Williamson's former parent British American Tobacco owns about 42% of RAI.
View the Comprehensive Company Description for Reynolds American
The Company Description provides a historical perspective of Reynolds American's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Reynolds American's evolution in the marketplace.
