Revlon Company Description
Revlon has the look of a leader in the US mass-market cosmetics business, alongside L'Oréal's Maybelline and Procter & Gamble's Cover Girl. In addition to Revlon's makeup and skin care products (Revlon, Almay, and Ultima II), the firm makes fragrances (Charlie) and personal care products (Flex, Mitchum). New York socialite Ron Perelman owns about 60% of Revlon -- and controls about 74% of its voting power -- through holding companies, including MacAndrews & Forbes Holdings. FMR Corp. owns some 13% of Revlon. While Perelman's involvement with Revlon has fueled his celebrity status, the cosmetics maker has seen stalled revenue in recent years. Regardless, Perelman continues to fund the firm.
View the Comprehensive Company Description for Revlon
The Company Description provides a historical perspective of Revlon's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Revlon's evolution in the marketplace.
