Reebok International Ltd.

1895 J. W. Foster Blvd.
Canton, MA 02021 (Map)
Phone: 781-401-5000
Fax: 781-401-7402
http://www.reebok.com

Hoover's coverage by Alexandra Biesada

Overview

Reebok International feels comfortable stepping out onto any surface. The company, a subsidiary of Germany's adidas AG, has long been at home in sporting arenas as a top US maker of athletic shoes. In addition to its namesake sportswear and accessories, Reebok caters to hockey aficionados through its Canadian Reebok-CCM Hockey division, and its Sports Licensed Division. It operates more than 220 retail stores. Reebok, which has been credited with igniting the aerobics craze of the early 1980s, has fallen out of step since then. Under adidas, the company is trying to regain traction in the athletic shoe and apparel market.

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Key Numbers from Hoover's UK

Key financials for Reebok International Ltd.

Company Type Subsidiary of adidas
Fiscal Year-End December
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Key People from Hoover's UK

Key people and executives for Reebok International Ltd.

President and CEO Uli Becker
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CFO John Warren
Director Global Public Relations Josie Stevens
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Top Competitors from Hoover's UK

Top competitors of Reebok International Ltd.

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Industry Information from Hoover's UK

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Subsidiaries/Affiliates Covered By Hoover's UK

Subsidiaries/affiliates of Reebok International Ltd.

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