Red Bull Company Description
You don't have to twirl a red cape in front of this bull to get a charge out of it. Red Bull markets its eponymous functional energy drink around the globe. The nonalcoholic drink contains the amino acid taurine, B-complex vitamins, caffeine, and carbohydrates - not bull testicles or any other rumored ingredients. Red Bull claims that the body needs more taurine than is produced naturally during physical exertion. Sales of the drink grew quickly and now dominate the world's energy-drink market. (Red Bull has sold more than 3.5 billion cans in 143 countries ever since it was first created.)
View the Comprehensive Company Description for Red Bull
The Company Description provides a historical perspective of Red Bull's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Red Bull's evolution in the marketplace.
