Reckitt Benckiser Company Description
With a cart full of products, Reckitt Benckiser (rhymes with "freezer") is cleaning up. It's one of the largest household cleaning products makers in the world. The firm's brands include air fresheners (Air Wick), household cleaners (Lysol, Easy-Off), laundry products (Woolite), furniture polishes (Old English), and dishwashing detergents (Electrasol), among others. It also makes over-the-counter pharmaceuticals such as analgesics, antiseptics, flu remedies, and gastrointestinal medications, and offers products for hair removal, denture cleaning, and pest control (d-Con). Reckitt Benckiser also makes French's mustard. The company has been focused on boosting its health care business in recent years.
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The Company Description provides a historical perspective of Reckitt Benckiser's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Reckitt Benckiser's evolution in the marketplace.
