Rakuten Company Description
Rakuten is Japan's largest online retailer and a leading provider of Internet-based services. The company's business segments and subsidiaries include Rakuten Ichiba (an online shopping mall), Rakuten Auction (online auctions), Rakuten Books (online bookstore), Infoseek (Internet search, Web logs, and job boards), Rakuten Enterprise (entertainment ticket sales), ShowTime (broadband entertainment programming), and Target (online marketing and promotions). The firm's entertainment activities include television broadcasting in Japan and ownership of a professional baseball team. Its financial services unit offers credit cards and consumer loans. Rakuten was founded in 1997 by chairman and CEO Hiroshi Mikitani.
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The Company Description provides a historical perspective of Rakuten's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Rakuten's evolution in the marketplace.
