Quiksilver Company Description
Quiksilver rides the wave of youth appeal. It caters to the young and athletic with surfwear, snowboardwear, and sportswear sold under such brands as Quiksilver, Roxy, Raisins, Hawk, Radio Fiji, and Gnu. The company also owns the DC Shoes skateboard shoe brand (acquired in 2004) of footwear and apparel for young men and juniors. Quiksilver sells its products in surf, specialty, and department stores worldwide. It also owns about 470 of its own stores, including Boardriders Clubs (board sports), Roxy (junior apparel), and Quicksilver Youth. Quiksilver has expanded its stable of products to include eyewear, watches, and personal care products, while shedding its Rossignol wintersports equipment business.
View the Comprehensive Company Description for Quiksilver
The Company Description provides a historical perspective of Quiksilver's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Quiksilver's evolution in the marketplace.
