PUMA Competition
Now Viewing PUMA's competition in: Footwear Manufacture, Wholesale, and Retail (primary)
Recent Developments
US Footwear Exports Increasing - US footwear makers are among those benefiting from the falling value of the US dollar. Exports of US-made footwear rose 16 percent in the first four months of 2008 compared to the same period in 2007. Exports to 11 of the 15 top destinations for US-made footwear also increased.
Athletic Footwear Sales Down - US sales of athletic footwear declined 5 percent in April 2008 compared to a year earlier, according to NPD Group. Sales declined as fashion trends moved from higher-priced footwear to more casual, lower-priced athletic footwear. Some industry analysts expect the trend to shift back to higher-priced athletic footwear during 2008.
Trade Agreement Sent to Congress - President Bush sent the US-Colombia free trade agreement to Congress, which has until September 2008 to vote on it. Footwear manufacturers may benefit from the agreement, which eliminates many tariffs on US-made products.
Competitive Landscape
Demand is driven by fashion and demographics. The profitability of individual companies depends on their ability to design and market attractive shoe models. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully through superior design or marketing.
Full Industry Overview For Footwear Manufacture, Wholesale, and Retail
Footwear Manufacture, Wholesale, and Retail Industry Forecast
from Hoover's/D&B subsidiary First Research
The output of US shoe and other leather product manufacturing is forecast to grow at an annual compounded rate of 2.9 percent between 2007 and 2012.
Shoe Manufacturing Growth Negative
First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.
First Research Opportunity Rating
The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.
- Demand: Depends on consumer income
- Need good merchandising
- Risk: Slowing economy limits spending on non-essentials
Industries Where PUMA Competes
- Consumer Products Manufacturers
- Apparel
- Footwear (primary)
- Eyewear Manufacturers
- Sporting Goods & Equipment
- Athletic/Outdoor Gear & Apparel
- Apparel
